Date Sep 22 · 7:00 AM - 3:00 PM PDT
Be there or be square: It’s the annual Lucidpress Block Party! Your chance to catch sessions with industry thought leaders, learn more about using Lucidpress in hands-on workshops, and network with others in the content community.
It’s never been so easy (or free) to learn how to make interesting, effective content for your brand. Join us for a power-packed day of educational and inspiring sessions. We guarantee you’ll learn something new about content creation.
We’ll cover topics like brand building, brand templating, content experience, and hands-on how-tos. Don’t miss the event of the season for content creators.
SPEAKERS 
ER Ellen Rataj 
JD James Dayton 
EP Ekaterina Pudanova 
RP Ritika Puri 
JR Josh Ruggles 
NL Nick Longo 
CW Colin Wylie 
CS Christina Stark 
JP Josh Penrod 
OF Owen Fuller 
MO Melanie Ostmann 
PC Patrick Collier 
TM Tyson Mickelsen 
LR Larissa Roe 
CS Christina Sanders 
MK Morgan Kotter 
DB Dave Bascom 
SA Sean Anderson
AGENDA ER Head of Sales Leadership Enablement
Hubspot
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JD Owner & Creative Director
Harmon Brothers
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EP Graphic Design Manager
Wrike
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RP Storyteller
Storyhackers & Write with Ritikamonster
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JR Director of Content
Gabb Wireless
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NL Owner
Longo Designs
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CW Assistant Director for Marketing and Assessment
University of Wisconsin Oshkosh
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CS Principal Creative
The Stark Collective
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JP Chief Experience Officer
Lucidpress
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OF CEO
Lucidpress
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MO Customer Success Manager
Lucidpress
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PC Head of Product Training
Marq
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TM Sr. Implementation and Professional Services Specialist
Lucidpress
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LR Manager, Customer Success
Marq
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CS Sr. Inbound Marketing Manager
Lucidpress
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MK Customer Marketing Automation Manager
Lucidpress
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DB VP of Marketing
Lucidpress
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SA Customer Operations Specialist
Lucidpress
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- All Tracks
- Brand Building
- Brand Templating
- Content Experience
2:30 PM - 3:00 PM UTC
Morning yoga
Kick off your morning with a breath-centric morning flow guided by Adriene, host of the Yoga with Adriene channel with 10 million followers.
3:00 PM - 3:25 PM UTC
State of content effectiveness
Most businesses are trying to figure out how to scale content without understanding how effective their content actually is. Understanding the ROI of your content will help you make the right decisions...
- Owen Fuller
3:30 PM - 3:50 PM UTC
Nurturing design innovations for business growth
How can you be an innovative designer while juggling all the routine tasks that fill your day-to-day? Join Ekaterina’s session to find out how her design team at Wrike has created a culture of innovation...
- Ekaterina Pudanova
3:30 PM - 3:50 PM UTC
The power of brand archetypes
Archetypes offer a tried and tested way to tell a meaningful brand story. This session is a deep dive on brand archetypes and why they matter. You’ll also learn how to choose the right archetype for your...
- Nick Longo
3:30 PM - 3:55 PM UTC
Adapt your content marketing to our shifting world
In the past two years, change has been happening faster than our human minds can keep up — and every business is experiencing the impact. In this talk, we'll share some of the human psychology consequences...
- Ritika Puri
4:00 PM - 4:30 PM UTC
Becoming a Lucidpress Jedi
Take your Lucidpress skills to the next level and become proficient in creating documents and templates. This session will cover all the core features of the Lucidpress editor. Get ready to master your...
- Sean Anderson
4:00 PM - 4:30 PM UTC
Lucidpress advanced features
Time to learn about all the fancy things you can do with Lucidpress. We’ll go over the advanced tools in the platform and show you how to share your collateral with the world! Get ready to add scrolling...
- Patrick Collier
4:00 PM - 4:30 PM UTC
Lucidpress 101
Brand new to Lucidpress? Dip your toes in with an easy, breezy session for beginners. We’ll walk you through logging in and navigating the platform, the terminology you’ll need, and learning resources...
- Melanie Ostmann
4:35 PM - 5:00 PM UTC
Think like a journalist: Build your community and content by asking questions
Content marketing comes in so many forms and in lives in so many places these days. It’s blogging, ebook writing, podcasting, webinar-ing—the list goes on. The need to continuously fill the calendar with...
- Josh Ruggles
4:35 PM - 4:55 PM UTC
The secret to herding cats: Internal marketing for brand templates
Now that you’ve created a bunch of beautiful templates, how can you get people to actually use them? Join Tyson for all the tips and tricks you’ll need for company-wide template adoption. Find out how...
- Tyson Mickelsen
4:35 PM - 4:55 PM UTC
Storytelling in advertising: Selling with drama and desire
At its core any good story requires two forces: 1 - A strong desire to do something and 2 - A major obstacle to fulfill that desire. Sound familiar? This is our every day consumer life. If we can clearly...
- James Dayton
5:00 PM - 5:30 PM UTC
Tips for becoming a Lucidpress power user
Want to get more out of Lucidpress? Don’t miss this workshop! You’ll learn how to use advanced integrations and system fields, publish and share online, comment and collaborate in real-time, and much...
- Morgan Kotter
5:00 PM - 5:30 PM UTC
Tips for Lucidpress admins
If you’re an admin on your Lucidpress account, you won’t want to miss this quick workshop full of tips and tricks. You’ll learn all about approval processes, template locking, adding and managing users,...
- Tyson Mickelsen
5:35 PM - 6:00 PM UTC
Sales Enablement: Communicating with content
Come learn how to develop an overall sales enablement strategy that leverages content to empower your sales team. How you use content matters. There are a lot of things you can do that would fall under...
- Ellen Rataj
5:35 PM - 6:00 PM UTC
Template intervention: The 9 most common templating mistakes organizations make
If you’ve run into any problems with setting up your templating system, then tune in to hear Dave cover these common templating mishaps. You’ll learn how to overcome organizational hurdles and get your...
- Dave Bascom
5:35 PM - 6:00 PM UTC
Brand templating 101: How to develop more effective content that gets results
As more and more content gets published everyday, it can be hard to create content that cuts through the noise. In this session, Melanie will show you how brand templating can help your team create more...
- Melanie Ostmann
6:00 PM - 7:00 PM UTC
Lunch
Take a break from your computer, grab something to eat or check out our yoga and massage booths.
7:00 PM - 7:25 PM UTC
Tips for creating content that reaches everyone
Getting your message across to your audiences is critical to your success as an organization. Can your content be consumed by everyone? Before any email is sent, content is posted or video is created...
- Colin Wylie
7:00 PM - 7:25 PM UTC
Graphic design hints and hacks
Effective marketing comes down to several design guidelines — but do you know which guidelines are the ones that matter? Come learn the principles of design that allow you to create a clear marketing...
- Christina Stark
7:00 PM - 7:25 PM UTC
6 types of templates for streamlining content creation
In this practical session, Christina explores what types of templates you should be making. Learn six different types of templates, when they should be used, and how to create them. We’ll also cover how...
- Christina Sanders
7:30 PM - 8:00 PM UTC
How to use Lucidpress integrations
Learn to make the most of Lucidpress with built-in and add-on integrations. This workshop covers how to add mail integrations (Mailchimp, Campaign Monitor), image integrations (Bing Images, Unsplash,...
- Patrick Collier
- Sean Anderson
7:30 PM - 8:00 PM UTC
Automate your branding
Ever wondered if there is an easier way to apply your branding to templates? There is. This workshop covers how to use smart brand assets so you can seamlessly add your brand colors, logos, and fonts...
- Morgan Kotter
7:30 PM - 8:00 PM UTC
Lucidpress professional services overview
Need an additional set of hands to create your branded content? Learn more about how Lucidpress can help take your brand to the next level with our professional services. Here’s a small sampling of what...
- Tyson Mickelsen
8:05 PM - 8:30 PM UTC
Product roadmap
Imagine a future where your content gets more effective over time. A future where every team member has access to the content they need and can personalize it to your customer. Imagine a future where...
- Josh Penrod
8:30 PM - 9:30 PM UTC
Learn more about Lucidpress for business or meet with your CSM
Curious about Lucidpress for business? Attend a group demo to get an inside look at the platform and get your questions answered. Set up one-on-one time with your CSM! Get answers to your questions or...
8:30 PM - 9:30 PM UTC
Networking breakouts
Choose from multiple networking sessions. In the keynote Q&A, come chat with keynote speakers and Lucidpress leaders Owen Fuller and Josh Penrod. They’ll be on hand to take questions about their sessions...
8:30 PM - 9:30 PM UTC
Networking breakouts
Choose from multiple networking sessions. In the keynote Q&A, come chat with keynote speakers and Lucidpress leaders Owen Fuller and Josh Penrod. They’ll be on hand to take questions about their sessions...