Block Party: Leveling up your content ops and brand strategy
Date Sep 22 · 7:00 AM - 3:00 PM
ABOUT
SPEAKERS
Ellen Rataj
Ellen Rataj
Head of Sales Leadership Enablement
Hubspot
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James Dayton
James Dayton
Owner & Creative Director
Harmon Brothers
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Ekaterina Pudanova
Ekaterina Pudanova
Graphic Design Manager
Wrike
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Ritika Puri
Ritika Puri
Storyteller
Storyhackers & Write with Ritikamonster
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Josh Ruggles
Josh Ruggles
Director of Content
Gabb Wireless
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Nick Longo
Nick Longo
Owner
Longo Designs
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Colin Wylie
Colin Wylie
Assistant Director for Marketing and Assessment
University of Wisconsin Oshkosh
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Christina Stark
Christina Stark
Principal Creative
The Stark Collective
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Josh Penrod
Josh Penrod
Chief Experience Officer
Lucidpress
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Owen Fuller
Owen Fuller
CEO
Lucidpress
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Melanie Ostmann
Melanie Ostmann
Customer Success Manager
Lucidpress
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Patrick Collier
Patrick Collier
Customer Success Manager
Lucidpress
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Tyson Mickelsen
Tyson Mickelsen
Sr. Implementation and Professional Services Specialist
Lucidpress
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Larissa Roe
Larissa Roe
Enterprise Customer Success Manager
Lucidpress
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Christina Sanders
Christina Sanders
Sr. Inbound Marketing Manager
Lucidpress
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Morgan Kotter
Morgan Kotter
Customer Marketing Automation Manager
Lucidpress
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Dave Bascom
Dave Bascom
VP of Marketing
Lucidpress
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Sean Anderson
Sean Anderson
Customer Operations Specialist
Lucidpress
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AGENDA
All Brand Building Brand Templating Content Experience
2:30 PM - 3:00 PM
Morning yoga
Kick off your morning with a breath-centric morning flow gui ...Read More
3:00 PM - 3:25 PM
State of content effectiveness
Most businesses are trying to figure out how to scale conten ...Read More
Owen Fuller
Owen Fuller
3:30 PM - 3:50 PM
Nurturing design innovations for business growth
How can you be an innovative designer while juggling all the ...Read More
Ekaterina Pudanova
Ekaterina Pudanova
3:30 PM - 3:50 PM
The power of brand archetypes
Archetypes offer a tried and tested way to tell a meaningful ...Read More
Nick Longo
Nick Longo
3:30 PM - 3:55 PM
Adapt your content marketing to our shifting world
In the past two years, change has been happening faster than ...Read More
Ritika Puri
Ritika Puri
4:00 PM - 4:30 PM
Becoming a Lucidpress Jedi
Take your Lucidpress skills to the next level and become pro ...Read More
Sean Anderson
Sean Anderson
4:00 PM - 4:30 PM
Lucidpress advanced features
Time to learn about all the fancy things you can do with Luc ...Read More
Patrick Collier
Patrick Collier
4:00 PM - 4:30 PM
Lucidpress 101
Brand new to Lucidpress? Dip your toes in with an easy, bree ...Read More
Melanie Ostmann
Melanie Ostmann
4:35 PM - 5:00 PM
Think like a journalist: Build your community and content by asking questions
Content marketing comes in so many forms and in lives in so ...Read More
Josh Ruggles
Josh Ruggles
4:35 PM - 4:55 PM
The secret to herding cats: Internal marketing for brand templates
Now that you’ve created a bunch of beautiful templates, how ...Read More
Tyson Mickelsen
Tyson Mickelsen
4:35 PM - 4:55 PM
Storytelling in advertising: Selling with drama and desire
At its core any good story requires two forces: 1 - A stron ...Read More
James Dayton
James Dayton
5:00 PM - 5:30 PM
Tips for becoming a Lucidpress power user
Want to get more out of Lucidpress? Don’t miss this workshop ...Read More
Morgan Kotter
Morgan Kotter
5:00 PM - 5:30 PM
Tips for Lucidpress admins
If you’re an admin on your Lucidpress account, you won’t wan ...Read More
Tyson Mickelsen
Tyson Mickelsen
5:35 PM - 6:00 PM
Sales Enablement: Communicating with content
Come learn how to develop an overall sales enablement strate ...Read More
Ellen Rataj
Ellen Rataj
5:35 PM - 6:00 PM
Template intervention: The 9 most common templating mistakes organizations make
If you’ve run into any problems with setting up your templat ...Read More
Dave Bascom
Dave Bascom
5:35 PM - 6:00 PM
Brand templating 101: How to develop more effective content that gets results
As more and more content gets published everyday, it can be ...Read More
Melanie Ostmann
Melanie Ostmann
6:00 PM - 7:00 PM
Lunch
Take a break from your computer, grab something to eat or ch ...Read More
7:00 PM - 7:25 PM
Tips for creating content that reaches everyone
Getting your message across to your audiences is critical to ...Read More
Colin Wylie
Colin Wylie
7:00 PM - 7:25 PM
Graphic design hints and hacks
Effective marketing comes down to several design guidelines ...Read More
Christina Stark
Christina Stark
7:00 PM - 7:25 PM
6 types of templates for streamlining content creation
In this practical session, Christina explores what types of ...Read More
Christina Sanders
Christina Sanders
7:30 PM - 8:00 PM
How to use Lucidpress integrations
Learn to make the most of Lucidpress with built-in and add-o ...Read More
Patrick Collier
Patrick Collier
Sean Anderson
Sean Anderson
7:30 PM - 8:00 PM
Automate your branding
Ever wondered if there is an easier way to apply your brandi ...Read More
Morgan Kotter
Morgan Kotter
7:30 PM - 8:00 PM
Lucidpress professional services overview
Need an additional set of hands to create your branded conte ...Read More
Tyson Mickelsen
Tyson Mickelsen
8:05 PM - 8:30 PM
Product roadmap
Imagine a future where your content gets more effective over ...Read More
Josh Penrod
Josh Penrod
8:30 PM - 9:30 PM
Learn more about Lucidpress for business or meet with your CSM
Curious about Lucidpress for business? Attend a group demo t ...Read More
8:30 PM - 9:30 PM
Networking breakouts
Choose from multiple networking sessions. In the keynote Q& ...Read More
8:30 PM - 9:30 PM
Networking breakouts
Choose from multiple networking sessions. In the keynote Q& ...Read More
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